A call for proposals to improve the competitiveness of small and medium-sized enterprises in the tourism sector, facilitating their transition to sustainable, digital, and resilient business models. It's called TASTE – Support for Sustainable Innovation in Food Tourism and is promoted by European Commission – EISMEA Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs.

'Taste' aims to support innovative initiatives in the food and wine tourism sector that include the adoption of digital solutions to improve operations and customer engagement, and the strengthening of resilience through diversification and sustainability planning.

Projects must be submitted by a partnership of at least two and a maximum of five independent organizations; at least half of the partners must be tourism SMEs, and at least 60% of the financial support must be allocated to the participating tourism SMEs.

Each selected proposal will receive a non-repayable lump sum of €15 and the possibility of obtaining an additional €10 grant. The deadline for submissions is 2 September 2025. Click here to consult the announcement (English page).